My tip for recommended reading is not a book, but an idea. As most of you know, the day-to-day life of a salesperson is hectic to say the least. It’s not any different for myself. Many years ago, I checked out a book on tape from my local library for a long driving trip. I enjoyed it so much, that I turned it into part of my daily routine. I check out 2-3 CD’s or cassettes a month and listen to them in my car each day. I listen to 25-30 books (motivational, history, biographies, adventure, etc.) a year this way, and it’s free! Think about all the time a salesperson wastes driving while listening to sports talk or endless radio advertisements. Instead, you can listen to books you would have never found the time to read. Give it a try!

Daryl Sisk is Vice President of Sales and Marketing for A Plus Benefits, Inc. You can contact Daryl at dsisk@aplusbenefits.com

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